![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
Live by the leaf?!?
Sep. 4th, 2018 01:18 pmPoor choice of slogan for advertising campaign?
PetroCanada has a new "Live by the leaf" advertising slogan/campaign. Of course, when I see "Live by the X" I think of "Live by the X, die by the X" -- classically sword. (By classically, I mean Aeschylus, 450 BC (or so).)
Not the association I'd want for my company.
PetroCanada has a new "Live by the leaf" advertising slogan/campaign. Of course, when I see "Live by the X" I think of "Live by the X, die by the X" -- classically sword. (By classically, I mean Aeschylus, 450 BC (or so).)
Not the association I'd want for my company.
